GENERAL SUMMARY

The Vice President of Field Marketing and Communications will set goals and strategy, align resources and coach field staff through implementing key initiatives to maximize Alzheimer’s Association Community marketing and communications efforts and ensure delivery of strategic goals. The person in this role will work closely with Home Office leadership and cross-pillar staff, as well as field leadership and marketing-communications staff to 1.) research and identify key gap areas and opportunities to increase efficiency and impact, 2.) lead development of campaigns, programs and resources to address these gaps and opportunities and 3.) roll out and track success of implementation nationwide. The Vice President will develop long-term and short-term marketing and communications strategies, problem-solve day-to-day needs, work cross-departmentally and manage internal and external stakeholders to build momentum and accelerate results.

The Vice President will have a unique viewpoint into all marketing and communications channels at the national and community level. Leveraging this viewpoint, this person plays a critical role in shaping and implementing organization-wide strategic marketing and communications, including issues planning, transfers of leadership, change management, etc., to ensure we achieve our growth potential while remaining a consistent and reliable presence in the community.

The ideal candidate will have a strong background in marketing, earned media, paid media and consumer campaign development at both the local and national levels. The candidate must also have a strong background in volunteer marketing and communications recruitment and development.

This position reports to the Chief Marketing Officer and can be based in the Association’s Home Office in downtown Chicago or remotely within the lower 48 states of the US, with occasional travel as needed.

ESSENTIAL JOB FUNCTIONS

• Regular interface with senior leadership for strategic planning and management of field goals and needs
• Partners with all internal leaders and strategic marketing and communications experts to support mission delivery in communities
• Drives communication and connectivity between home office and field leadership and marketing and communications staff
• Analyze enterprise-wide data to inform strategic recommendations for field execution
• Lead and manage territory marketing meetings comprised of field and home office marketing/communications staff
• Identifies and implements opportunities for chapter marketing growth and capacity building
• Identifies and implement opportunities for strategic marketing collaboration and partnerships across chapters and with home office marketing and communications teams
• Working with field marketing leaders to create plans that enable field staff and volunteers to maximize community marketing through effective volunteer recruitment and engagement and developing onboarding programs for both staff and volunteers.
• Drives the strategy and execution of a volunteer field marketing and communications model
• Provides input in messaging, toolkits and leads trainings in support of nationwide field marketing and communications activities
• Surfaces, scales and disseminates best practices from the field
• Develops and enforces policies that support the integrity of the Alzheimer’s Association brand throughout the Chapter network
• Responds to and problem-solves Chapter-level strategic, tactical and staffing challenges
• Fosters communication between chapters and home office staff
• Encourages marketing/communications best practices nationwide
• Lead crisis communications in local markets as necessary
• Participate in hiring of any marketing communications field lead positions
• Lead onboarding for marketing communications staff, as well as Chapter Executives as necessary
• Serves as a resource to field leadership
• Works with leadership to set and hold field marketing accountable for strategic goals and monitors, measures, evaluates and reports performance

OTHER DUTIES & RESPONSIBILITIES

• Builds and maintains positive working relationships with chapter staff and volunteers
• Leads in an innovative, customer-focused environment
• Develops and delivers project updates and presentations for various audiences
• Works with staff to ensure all business activity needs are met
• Manages stakeholder relationships with all internal and external parties

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing or a related field
• 15+ years of combined, progressive experience leading marketing / communications efforts at both the local and national level, including:
  • leading advertising campaigns
  • implementing social marketing promotions
  • developing relationships with reporters and editors
  • consumer marketing implementation
  • project management
  • strategic planning
• Excellent creative problem solving, communications, presentation and interpersonal skills
• Ability to lead and motivate, especially with staff in matrix reporting relationships and influence without direct authority
• High degree of computer literacy
• Ability and willingness to travel up to 20%, including some overnight travel
• Ability and willingness to work occasional evenings/weekends as needed for the role

Position Location: US Remote or Chicago, IL

Full time

Position Grade & Compensation: The Alzheimer's Association’s good faith expectation for the salary range for this role is between $180,000-$210,000

This position is eligible for a bonus based on both individual and organizational performance, up to 15%.

Reports To: CMO

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act at the Alzheimer's Association.

The Alzheimer's Association will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which the employer may reasonably believe that Criminal History may have a direct, adverse and negative relationship for the safety of the community.

The background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.