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Senior Product Marketing Manager - Hybrid Therapies



Marketing & Communications, Product
Cincinnati, OH, USA
Posted on Thursday, August 31, 2023

Senior Product Marketing Manager - Hybrid Therapies

Cincinnati, OH, USA ● Minnetonka, MN, USA ● Virtual Req #1648
Wednesday, August 30, 2023
AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure’s Isolator® Synergy™ Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure’s AtriClip® Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure’s Hybrid AF™ Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure’s cryoICE cryoSPHERE® probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone’s authentic self is welcome.   We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.


The Senior Product Marketing Manager – Hybrid Therapies will be responsible for upstream support of AtriCure’s Hybrid product portfolio.  This role will focus on upstream initiatives, interfacing with research and development, scientific affairs, sales, commercial, and professional education internal teams as well as physician KOLs to define, scope, and collaborate on new products for Hybrid Therapies.  This role must be able to work on cross-functional teams in support of developing and maintaining product pipeline projects to expand the Hybrid portfolio.  This includes Research and Development, Sales, Marketing, Clinical Affairs, Operations, Finance, Quality Systems, Regulatory, and Legal.  



  • Contribute to overall Hybrid Therapies franchise strategy roadmap
  • Partner with commercial team to identify, develop, and manage upstream product pipeline
  • Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product launches
  • Educate, advise, formally present to, and interact with customers in support of business goals/objectives
  • Propose positioning, messaging, and market segmentation strategies for new products.
  • Identify opportunities to gather VOC from physicians on product pipeline at major medical conferences
  • Support assigned products/projects which may cross franchises where appropriate to align experience and support the business need
  • Monitor competitive landscape to enable the franchise to develop better informed strategies, input into product pipeline, and communicate internally to relevant stakeholders
  • Assist in qualitative and quantitative voice-of-customer input for implementation of upstream product and pipeline development
  • Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals
  • Participate in onboarding of new team members in product marketing



  • Regular and predictable work performance
  • Ability to work under fast-paced conditions
  • Ability to make decisions and use good judgment
  • Ability to prioritize various duties and multitask as required
  • Ability to successfully work with others
  • Additional duties as assigned



  • Bachelor’s degree in marketing, clinical applications, or a related field
  • Minimum of seven plus (7+) years successful sales/marketing or related experience, especially in downstream marketing
  • Ability to influence cross-functional teams without formal authority, such as sales teams
  • Builds and nurtures relationships internally and with external customers
  • Analytical and strategic, effective technical writer, and strong moderator/presenter
  • Hands-on and able to manage multiple deadlines in a fast-paced environment
  • Ability to travel 20-35% domestic and internationally



  • MBA or advanced degree
  • Medical device experience, especially cardiac surgery or cardiovascular
  • Clinical experience in acute or outpatient setting
  • Experience with international organizations and customers



  • Ability to regularly walk, sit, or stand as needed
  • Ability to occasionally bend and push/pull as needed
  • Ability to pass pre-employment drug screen and background check
AtriCure has a variety of benefits available for US based employees and their families.  Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 20 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more.   Corporate-based employees also have full access to our on-site fitness center and cafeteria.  To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/benefits AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov/ AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

Other details

  • Job Family Product Marketing
  • Job Function Marketing
  • Pay Type Salary
  • Employment Indicator Non Manager
  • Min Hiring Rate $144,500.00
  • Max Hiring Rate $187,000.00
Other details