Blue Dart Express Limited, a listed company, is a leader in courier, integrated air express package distribution, and eCommerce in South Asia, offering a wide range of logistics solutions. Founded in 1983, it is recognised for reliable, time-bound, and secure delivery services across 55,000+ locations in India as well as internationally. Its competencies span across evaluation and contracting, planning and transition, delivery and execution, and specific service capabilities. We pride ourselves on innovation, digitalization, service excellence, and creating long-term partnerships with our clients, enabling businesses to thrive in the fast-paced logistics environment and ever-evolving supply-chains. It wholly-owns India’s only scheduled air cargo airline, Blue Dart Aviation Limited, since May 1994, and the Concorde Air Logistics Limited, a transport, storage, and communications business, since May 2004.

Blue Dart Express Limited is a part of the DHL Group's DHL eCommerce division, leveraging this global logistics leader’s network across 220 countries and territories to provide comprehensive express and logistics solutions to our clients. Our robust network and unmatched infrastructure have positioned the Blue Dart brand as a key India-grown logistics player with an unmatched and phenomenal global outreach rooted in the DHL brand of its majority shareholder.

We are proud to be consistently ranked among India’s Top 100 Great Places to Work, combining it with DHL Group’s Top Employer certification. Being an Employer of Choice is not just a goal; it’s a fundamental part of who we are, committed to creating a workplace where people are valued, empowered, and wear the sobriquet “Blue Darter” with honour.

If you are looking to join a purpose-led, people-first, company that shapes India’s supply-chains with integrity and safety, Blue Dart is where you belong. Blue Dart offers competitive compensation and comprehensive benefits, access to cross-functional, succession planning and global career paths, and strong culture of recognition.

The Assistant Manager – Sales Programs will be responsible for driving sales productivity, sales force effectiveness, sales analytics, and capability development initiatives across the organization. The role will focus on leveraging data, technology, automation, and best practices to enhance sales performance, strengthen sales processes, and enable field teams to achieve business objectives.

The incumbent will work closely with Sales Leadership, Regional Sales Teams, Channel Partners, IT, Learning & Development, and other cross-functional stakeholders to implement sales performance improvement programs, drive adoption of sales force automation tools, and build a high-performance sales culture.

To enhance sales productivity, effectiveness, and capability through data-driven insights, sales process optimization, technology adoption, automation, and sales force enablement initiatives, thereby improving sales performance, customer acquisition, and revenue growth.

Sales Productivity Enhancement

• Leverage sales analytics and performance data to identify opportunities for improving sales effectiveness across various levels of the sales organization.

• Develop and implement methodologies, frameworks, and processes to enhance productivity and drive superior sales outcomes.

• Generate and disseminate business performance reports, dashboards, and KPI scorecards for sales teams, leadership, and key stakeholders.

• Support proactive decision-making through timely reporting and actionable insights.

• Drive automation of periodic sales performance reports and analytics through technology-enabled solutions.

• Engage with sales teams, channel partners, and other stakeholders to gather market intelligence, understand industry trends, and assess field-level challenges and opportunities.

• Benchmark industry best practices and identify organizational gaps to develop and institutionalize standardized sales processes and operating models.

• Evaluate and implement AI-driven solutions to improve sales productivity, forecasting accuracy, customer engagement, and sales effectiveness..

Sales Force Automation (SFA)

• Analyze existing sales processes, workflows, and business requirements across sales verticals to identify automation opportunities.

• Support the design, implementation, and enhancement of Sales Force Automation (SFA) platforms and performance management tools.

• Drive adoption and effective utilization of SFA tools across the sales organization.

• Develop standard operating procedures (SOPs), user guides, and governance frameworks for sales systems and tools.

• Conduct user training sessions and enable teams to maximize value from SFA platforms.

• Collaborate with IT and technology partners to implement AI-enabled capabilities within SFA applications.

• Monitor system usage, adoption metrics, and process compliance, and recommend continuous improvements..

Sales Force Enablement & Capability Building

• Drive initiatives focused on building a high-performance sales culture and continuous learning environment.

• Design and implement capability-building programs for sales teams based on identified competency gaps.

• Support development and delivery of training programs covering products, sales methodologies, customer engagement, negotiation skills, and sales management.

• Facilitate behavioral change initiatives aimed at improving sales execution and performance management practices.

• Partner with Learning & Development teams to create structured learning journeys for different sales roles.

• Monitor effectiveness of training interventions through performance tracking and feedback mechanisms.

• Promote best practices and knowledge-sharing across sales teams to improve overall capability and effectiveness.

Analytics, Reporting & Governance

• Develop dashboards, MIS reports, and performance tracking mechanisms to provide visibility into sales effectiveness and productivity.

• Analyze sales performance trends, pipeline health, productivity metrics, and program effectiveness.

• Ensure accuracy, consistency, and timely availability of sales performance data.

• Support governance reviews and leadership presentations through meaningful analytics and insights.

• Drive data quality, reporting discipline, and process compliance across the sales organization..

Cross-Functional Collaboration

• Partner with Sales Leadership, IT, Marketing, Learning & Development, Commercial, and Business teams to execute sales transformation initiatives.

• Support implementation of strategic sales programs and continuous improvement projects.

• Ensure alignment between sales processes, technology platforms, training interventions, and business objectives.

• Act as a liaison between field sales teams and support functions to ensure effective program execution and issue resolution.

Education:

• Graduate in Business Administration, Marketing, Engineering, Statistics, Analytics, or related discipline preferred.

• MBA or Postgraduate qualification in Sales, Marketing, Business Analytics, or related field will be an added advantage.

Experience:

• 4–6 years of experience in Sales Excellence, Sales Operations, Sales Analytics, Sales Enablement, Commercial Effectiveness, or related functions.

• Experience in sales performance management, KPI reporting, sales productivity improvement, and sales process optimization.

• Exposure to CRM/SFA platforms, business intelligence tools, and sales analytics.

• Experience in logistics, express distribution, eCommerce, FMCG, B2B sales, or related industries preferred..

Technical Skills:

• Sales Analytics & Reporting

• Sales Productivity Management

• Sales Force Automation (SFA)

• CRM & Sales Technology Platforms

• Business Intelligence & Dashboarding

• AI & Automation Applications

• Sales Performance Management

• Process Improvement & Governance

• Advanced Excel, Power BI, SQL or Similar Analytics Tools

• Training & Capability Development

Key Competencies:

• Analytical Thinking

• Business Acumen

• Problem Solving

• Data-Driven Decision Making

• Stakeholder Management

• Communication & Influencing Skills

• Project Management

• Collaboration & Teamwork

• Continuous Improvement Mindset

• Execution Excellence

KRAs	KPIs
Sales Productivity	Improvement in sales productivity metrics
Sales Analytics & Reporting	Accuracy and timeliness of KPI dashboards and reports
Sales Force Automation	Adoption and utilization rate of SFA tools
Automation Initiatives	Reduction in manual reporting and process efficiencies achieved
Sales Capability Development	Training effectiveness and capability improvement metrics
Sales Performance Improvement	Improvement in sales effectiveness and conversion metrics
Governance & Compliance	Adherence to sales processes, SOPs, and reporting standards
Continuous Improvement	Successful implementation of sales enhancement initiatives

When you join us, you’re not just taking a job—you’re becoming part of a purpose-led movement that’s reshaping the future of logistics across India and the world. At Blue Dart, we don’t just deliver parcels—we deliver excellence, innovation, and opportunity every day.

Here’s what makes us stand out:

• Great Place to Work® Certified—a testament to our people-first culture, inclusive environment, and commitment to your growth and well-being.
• Competitive pay and performance-linked rewards that truly recognize your impact.
• Structured learning, global exposure, and on-the-job coaching to help you grow faster than ever.
• Best-in-class benefits—from comprehensive medical cover (including optional parental care) to financial wellness and generous time off.
• A culture that celebrates diversity, innovation, and bold thinking—where your voice is heard and your contributions matter.
• Global career paths across the DHL Group, opening doors to opportunities in 220+ countries and territories.
• The pride of working with India’s most awarded logistics brand, trusted by millions and driven by purpose.

This is your chance to do meaningful work, build a career without borders, and thrive in a company that’s not just a logistics leader—but a Great Place to Work. Come grow with us.

Disclaimer:
At Blue Dart Express Limited, all recruitment is conducted through a fair, transparent, and merit-based process aligned with our commitments to Human Rights and Diversity, Equity, Inclusion & Belonging (DEIB).

Blue Dart does not request or accept any fees, deposits, or payments from candidates at any stage of the recruitment or onboarding process. Any such request is fraudulent and unauthorized.

Blue Dart shall not be responsible for any loss arising from such fraudulent activity. For verification, candidates may write to bdjobs@bluedart.com.