Marketing Specialist - Trayak
About the position:
About Trayak: Trayak is a leading consulting and software solutions company dedicated to helping businesses create real innovation in product and packaging sustainability. The name Trayak is loosely defined from Sanskrit as “The Protector”, and this concept has been the driving force for Trayak to effect positive change. We specialize in providing easy-to-use, data-driven tools to empower organizations to make informed decisions, drive innovation, and reduce environmental impact - across product and packaging development, manufacturing, and launch. Our team is composed of passionate sustainability professionals who are committed to delivering excellence and driving meaningful change.
Job Description: As a Marketing Specialist at Trayak, you will play a crucial role in driving our marketing efforts and promoting our suite of consulting and software solutions. Your responsibilities will include developing and executing marketing strategies, managing digital campaigns, growing and maintaining organizational relationships, and creating compelling content to engage our target audience. You will collaborate closely with cross-functional teams, including sales and product management, to ensure cohesive and impactful marketing initiatives.
Develop and implement comprehensive marketing strategies to promote Trayak's consulting and software solutions.
Execute digital marketing campaigns across various platforms, including email marketing, social media, and online advertising.
Create engaging and persuasive content for marketing collateral, website, blog posts, whitepapers, case studies, and other marketing materials.
Manage Trayak's social media presence, including content creation, community engagement, and analytics.
Conduct market research to identify trends, opportunities, and customer insights to inform marketing strategies.
Collaborate with cross-functional teams to support product launches, events, and promotional activities.
Provide design guidance for client projects, customer resources, tutorial videos, whitepapers, help documents, and other internal resources.
Identify potential marketing and business development opportunities with professional and community organizations.
Analyze and report on the performance of marketing campaigns and initiatives, utilizing key metrics and data-driven insights.
Stay updated on industry trends and best practices, and provide recommendations for continuous improvement.
Bachelor's degree in marketing, business, or a related field. Relevant certifications are a plus.
0-3 years of experience in marketing roles, preferably within the B2B, SaaS, software solutions, or consulting industry.
Strong knowledge of digital marketing tactics, including email marketing, social media marketing, SEO, and content marketing.
Track record of executing against marketing calendars and experience roadmaps while meeting business targets (traffic, engaged visits, conversion rate, etc.)
Proficiency in marketing automation platforms, online advertising platforms, CRM systems, and analytics tools.
Exceptional written and verbal communication skills, with the ability to create compelling content and effectively communicate ideas.
Creative, out of the box thinking and problem-solving abilities to develop innovative marketing strategies.
Strong project management skills, with the ability to prioritize multiple tasks and meet deadlines.
Ability to work both independently and collaboratively in a fast-paced, dynamic environment and eagerness to learn on the job.
Passionate about corporate sustainability.
Paid time off
Schedule: Monday to Friday
Job Type: Full-time
How to Apply: If you are passionate about sustainability, driven by marketing excellence, and eager to make a difference, we would love to hear from you. Trayak is a rapidly growing company and we are actively hiring enthusiastic teammates. If you match the profile above and are passionate about sustainability please submit your resume, along with a selection of relevant design/content samples, to email@example.com. Please include the subject line: "Marketing Specialist Application - Your Name”
More information can be found here.