eCommerce Content Manager - Amazon
The Gorilla Glue Company
Job Details
Description
What’s in it for you?
Gorilla Glue has been recognized as a top place to work for 15 years in a row, thanks to our commitment to creating a supportive and engaged workplace culture. We offer competitive compensation packages, comprehensive healthcare benefits, and other perks and incentives to ensure our employees feel valued and supported.
Joining the Gorilla Glue family means being part of a team passionate about building strong brands and promoting a culture of excellence. As an employee, you'll be able to help create high-quality products and build brands that people love. Join us in an inspiring workplace where you can belong, grow, and make a difference.
The eCommerce Content Manager will be responsible for developing and executing a comprehensive Content & Syndication Strategy across eCommerce channels (Amazon, retailer.com). This individual will oversee all aspects of content creation from writing creating briefs for internal/extra agencies and developing KPIs on content effectiveness to writing an RFP and owning content syndication for the organization for Gorilla® and O’Keeffe’s® brands.
What will your day look like?
- Leading organization's digital-shelf playbook to secure growth and outline our Tech Stack Roadmap. Leading the RFP process for a PIM and Syndication partner.
- Develop eCommerce content strategy across retailers and across the product portfolio to optimize digital presence and maximize eCommerce conversion.
- Translate content strategy into asset creation, leveraging both an internal creative team and external agency partners (creative briefs, project management).
- Expanded digital-shelf coverage without added headcount by implementing automation, scaleability strategies and workflow.
- Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.
- Analyze content performance results and KPIs and regularly share with cross-functional partners and leaders. Leverage insights to optimize future content creation based on past performance.
- Develop scorecard dashboards with multi-data visibility to provide executive leadership with e-commerce health visibility
- Own ratings and reviews strategy and management, reporting on trends and insights and activating amplification programs.
- Collaborate closely with product marketing teams, corporate digital marketing team, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure overall project and business success.
Qualifications
What will you bring to the table?
- Bachelor’s degree (or equivalent knowledge) in Marketing, Communications, Media, or related field.
- Requires 5 -7 years’ experience in PIM & Syndication of digital content & leading retailer content creation.
Knowledge, Skills and Abilities:
- Background in understanding consumer and market insights and translating them into effective marketing content and messaging.
- Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively in a fast-paced environment.
- Creative thinker with a keen eye for detail and the ability to think strategically about content planning and execution.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
Company Values:
Must adhere to The Gorilla Glue Company’s Core Values that ensure everyone works together to exceed expectations.
- Have fun, be passionate and show it!
- Act with integrity and respect in all relationships.
- Communicate openly and appreciate the effort of others.
- Embrace knowledge, growth and change.
Are you ready to join one of Cincinnati’s Top Workplaces? Our employees love working here because of our environment, which is driven by our company mission and core values. If you have the right qualifications and thrive in a fun and fast-paced environment, we have a great opportunity for you to grow with us!