At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank’s Business Banking Marketing Office is seeking a Marketing professional with proven leadership experience to create best-in-class digital experiences that enable client growth, drive visibility for the Business Banking segment, and facilitate content engagement.

This individual leads and optimizes digital experiences that reinforce our brand, communicates the value delivered via our products and services, facilitates lead generation, and drives account growth. Leading a team of marketing professionals, you will work collaboratively across a matrixed organization to shape the future of a rapidly evolving digital ecosystem. This is an experienced position requiring strong leadership/management, marketing technology, and project management skills.

Additional responsibilities include:

• Lead the strategy, development, and performance of the website’s marketing funnel.

• Cultivate partnerships within the product and sales organizations to uncover client needs, and develop digital journeys that minimize friction, encourage engagement, and facilitate account growth for business owners large and small.

• Partner with analytics to develop the tools and reporting necessary to uncover patterns and behaviors that can be used to optimize digital journeys and drive sustained growth.

• Partner with digital marketing and content teams to ensure experiences are seamless from initial exposure through to conversion.

• Recruit, manage and develop a team of high-performing marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.

• Partner with product teams, developers, and technology to ensure digital environments properly reflect the line of business strategy.

• Devise test and learn strategies to fuel performance marketing and lead generation.

• Lead efforts to drive visibility and account growth via organic search.

Preferred Skills/Experience

• Bachelor's degree, or equivalent work experience

• 10 or more years of related experience leading data-driven digital experience in a fast-paced agile environment.

• Expert in design, research and web analysis

• Demonstrated success building, leading, challenging and coaching a team of high-performing digital experience marketers, designers, UX/UI professionals, and developers.

• Consistent track record for delivering growth via lead generation, organic search optimization and online account generation.

• Deep knowledge of digital solutions such as web content management systems, marketing automation, web analytics, and tag management systems

• Exceptional strategic and analytical problem solving and storyboarding skills.

• Detail-oriented with excellent organizational skills.

• Advanced knowledge of CRM and lead generation strategies

• Highly fungible and able to easily adapt to shifting priorities without disruption.

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services

• Strong organizational, interpersonal and team building skills

• Excellent verbal, written and presentation skills

• Agility in thinking and delivery, along with proven ability to take direction in support of company goals

• Strong decision-making and problem-solving skills

• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget

• Proficient computer navigation skills using a variety of software packages

• MBA or equivalent markers of high achievement are a plus

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, US Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401k contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $155,295.00 - $182,700.00 - $200,970.00Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.