At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

This individual will support digital marketing analytics for the Wealth, Corporate and Institutional Banking (WCIB Segment) as part of the Marketing analytics team.

Responsibilities include a strong understanding of digital/web data analytics as well as paid media and advertising platforms. The candidate will work hands-on with existing MarTech and AdTech tools as well as partner with Business Line Marketing teams to establish new vendor/partner relationships to grow the business, while leveraging existing analytical tools to uncover opportunities for growth and marketing optimization. Candidate will have a seat at the table with Marketing Strategy and Segment teams and use data driven techniques in promoting products and services for corporate segment. The candidate will also partner closely with the Digital Marketing and Technology teams to develop and design solutions to manage corporate identity, with an eye towards leveraging it for marketing activation as well as measurement.

Ideal candidate will have strong business analytics acumen, relationship building, project management and leadership. The role requires equal parts digging into structured/unstructured data to drive insights as well as compiling and presenting the findings to senior management. Knowledge of digital onboarders (e.g. LiveRamp) and exposure to ad platforms (e.g. The Trade Desk, Google DV360, Google Ads) is a strong plus.

Core Job Responsibilities

• Deliver insights and provide actionable recommendations for optimization based on reported results, benchmarks, discovered patterns and all necessary context

• Identify/anticipate and resolve gaps in web analytics/tagging for successful downstream measurement of marketing campaigns

• Ongoing pursuit of deep understanding of the web analytics, tagging, data management and site personalization/optimization tools to identify untapped opportunities to drive new to bank prospect engagement with the site and ultimately conversion

• Liaise with internal partners and vendors as needed for strong partnership vision and goals

• Collaborate with media and advertising partners where necessary to ensure common understanding and utilization of targeting, analytics and reporting to drive efficient use of budget to drive conversions

• Advocate and find new opportunities to grow corporate segment by leveraging the bank’s Marketing and technology stack as well as identify new opportunities by proactively exploring partnerships/solutions in the market

Responsible for working on big data/analytics projects that gather and integrate large volumes of data, performs analysis, interprets results and develops actionable insights and recommendations for use across the company. Acquires data from multiple data sources in order to perform analysis. Identifies, analyzes and interprets trends or patterns in complex data in order to provide answers to business questions as well as provide recommendations for action. Interprets data and analyze results using various statistical techniques and tools. Presents data and analysis in a clear and concise manner allowing the audience to quickly understand the results and recommendations so they activate upon them and make data driven decisions. Collaborate with various partners to provide a holistic view of the analysis. Measures and monitors results of applied recommendations and present adjustments. Ensures all data acquisition, sharing and results of applied recommendations are compliant with company standards.

Basic Qualifications

• Bachelor's degree in a related field, or equivalent work experience

• Five to seven years of statistical and/or data analytics experience

Preferred Skills/Experience

Location Expectations
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $102,340.00 - $120,400.00 - $132,440.00Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.