Head of Product and Channel Marketing
U.S. Bank
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.
Job Description
The Head of Product and Channel Marketing will be responsible for leading the product and channel marketing function, developing and executing strategic marketing plans that drive adoption, engagement, and usage of payment solutions targeted towards our key segments: SMB, Enterprise, Partners and Developers. This visionary leader must have deep expertise in payments product marketing, digital marketing, strong understanding of market trends, and the ability to collaborate across departments to achieve business goals. The Head of Product Marketing will report directly to the Chief Product Officer (CPO) and work closely with the executive team to shape the future of our product portfolio.
Key Responsibilities:
Keep a pulse on industry trends, emerging technologies, and best practices in payments product marketing and drive market intelligence to the product teams to build better products.
Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for differentiation in the payments industry.
Develop and implement comprehensive product marketing strategies that drive growth and market share for our payments solutions targeted towards our key customer segments: SMB, Enterprise, Partners and Developers.
Lead the execution of marketing programs across key channels to maximize reach and impact.
Lead and mentor a high-performing product and channel marketing team, fostering a culture of innovation, collaboration, and excellence.
Oversee the creation of compelling marketing content, including product collateral, presentations, case studies, and whitepapers fit for the segment and the distribution channels.
Proven experience in leading digital marketing strategies to drive demand generation and elevate product visibility across channels.
Collaborate with product management, strategy, sales, education and other departments to ensure successful product launches and go-to-market strategies. Help launch Beta programs where necessary and make customer referenceable.
Define and communicate the value proposition of our payments products to internal and external stakeholders, including customers, partners, and media.
Commercialize products to market.
Monitor and analyze key performance metrics to assess the success of marketing initiatives (Offline and Online) and make data-driven recommendations for improvement.
Collaborate with the corporate marketing teams to have effective presence at industry events, conferences, and customer meetings to promote products and build brand and product awareness.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
Minimum of 10 years of experience in product marketing, with at least 5 years in a senior leadership role within the fintech industry.
Proven track record of developing and executing successful product marketing strategies with demonstrated growth.
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team with a mind-set to upskill the team where necessary.
Excellent analytical, strategic thinking, and problem-solving skills.
Exceptional communication and presentation skills, with the ability to influence and build relationships with cross functional stakeholders at all levels.
Strong executive presence to drive effective presentations for the C-suite.
Deep understanding of the payments landscape, including regulatory environment, market trends, and customer needs.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $186,150.00 - $219,000.00 - $240,900.00U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
