Director of Digital Marketing POST NUMBER: 476616

• Develop and own comprehensive digital marketing strategies that align with organizational goals and drive measurable growth.

• Oversee and optimize marketing budgets, ensuring effective allocation of resources across channels and campaigns.

• Lead planning and execution of marketing initiatives for existing and new offerings across digital channels.

• Direct the development and production of marketing and promotional materials, including digital content, video, social media, email, and event assets.

• Design and execute digital marketing programs and campaigns to increase visibility, engagement, and conversion.

• Lead market research, audience analysis, and competitive assessments, translating findings into actionable strategy.

• Implement and refine processes, tools, and workflows to enhance marketing team efficiency and performance.

• Ensure a consistent and cohesive brand presence across all digital touchpoints and marketing materials.

• Partner with cross-functional stakeholders to align marketing initiatives with broader organizational priorities.

• Monitor performance metrics and KPIs, reporting results and recommendations to leadership.

• Stay current on digital marketing trends, platforms, and best practices, proactively identifying new opportunities.

• Perform other related leadership responsibilities as needed.

• Bachelor’s degree in marketing, communications, business, or a related field.
• Skills / Certifications
• 10 years of progressive marketing experience, including substantial responsibility for digital strategy and execution.
• Proven track record in video development and multimedia presentations for digital channels.
• Extensive experience managing social media, digital campaigns, events, and conferences.
• Advanced project planning skills and demonstrated success leading complex, multi-channel campaigns.
• Strong analytical skills, with the ability to develop key questions, interpret data, and generate actionable insights.
• Experience using CRM and marketing reporting tools (such as Salesforce or Dynamics); familiarity with SQL is a plus.
• Demonstrated creative development experience, with a focus on innovative problem-solving in digital environments.

• Self-motivated digital marketing leader with 10 years of experience.
• Proven success engaging diverse audiences and segments through integrated digital strategies.
• Demonstrated proficiency in creating and directing video and multimedia content.
• Track record of leading social media initiatives and coordinating digital support for events and conferences.
• Extensive experience planning and executing data-driven digital campaigns.
• Strong ability to derive insights from data and translate them into strategic recommendations.
• Hands-on familiarity with CRM platforms and analytics/reporting tools.
• Creative, strategic thinker with a history of innovative, results-oriented solutions.
• Effective communicator with strong writing and editing skills.
• Collaborative leader and team player who thrives in dynamic environments.
• Detail-oriented and committed to delivering high-quality, on-time work.

Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries (“we,” “our,” or “Vaco by Highspring”) respects your privacy and are committed to providing transparent notice of our policies.

• California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
• Virginia residents may access our state specific policies here.
• Residents of all other states may access our policies here.
• Canadian residents may access our policies in English here and in French here.
• Residents of countries governed by GDPR may access our policies here.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

• the individual’s skill sets, experience and training;
• licensure and certification requirements;
• office location and other geographic considerations;
• other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.